One of the great things I like about a trip to the Tate Modern is spending time in the bookshop.
If your looking to get your creative juices flowing there’s such a wide variety.
At the moment I’m trying to come up with a brand strategy for matt and my sports nutrition business.
These book teaches and deconstructd many succesful ad vertisong campaigns focusing on the concept if you can’t get the concept right then you are stuffed.
Will report mire on my learnings from it.